THE TIP OF THE DAY in my inbox says: “Your business name and logo set the tone for how people think of your brand. You want it to reflect your personality, capture what you do, be memorable, and not leave customers tongue-tied.”
That is altogether true. People come to me with their new brands, with their new brand names that are either hard to pronounce, or somehow tied to some family name or something their attached to and it just doesn’t make good sense. If I can’t say it when I first see it, you’ve lost me. If fact, you’ve lost me and (assume) everyone else who might be interested in your product, service or message. This goes for book titles. company names, and even phrases. Yes, my birthname is DeWitt. But it made perfect sense for me to “arrive” to the book publishing world as “Relentless.” Bigger than that, I had to be certain to back up my brand name with content and actions that were fitting. Too often I hear people saying the same thing. On ABC World News, right after the segment they broadcasted, the announcer says “he really IS Relentless!” And that is the sort of synergy you want to keep with when building a brand. Everyone coming thru Starbucks calls me, “Relentless.” My best friends call me “Relentless.” My hope is that they do so because they have faith in, and believe in my brand. They believe in me and my core story; my purpose.
So what is YOUR brand? What is YOUR “core story.”? How does it fit into the next person’s daily agenda? Think about it and then mold your life, your brand and your purpose into that positioning. More importantly, make sure people can say it, remember it, and that they repeat it. When they do, they assist you with your marketing magic.
Have a great Monday Glad you made it here alive! #Relentless