Category Archive: affordable video production

Making It Do What It Do in Media

The business of navigating my talents, my own brands, and staying relevant to all things in the world brought me to producing this film. When you’re in business and at the steering wheel of your business, a lot of times you must wear a lot of hats. Here’s the result of my many hats, and balancing them with the 24hrs of good health I’ve been blessed with Song of Joy – Shoshyn (producer Relentless Aaron) ​

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So you wrote a book, or two, or twenty, or THIRTY NINE (like I have) and you’re suddenly realizing that the book business is not giving you what you feel it owes you. After all, look at the mega-success of others who have made great strides in their respective industries, be it Basketball, the Movie business, Ministry or Politics… any of those industries earns you a round of applause for your great accomplishments. So there’s that instant gratification. But what applause do you get as a writer who’s efforts sometimes take years to be released, or who’s earned global acclaim, especially in this failing marketplace? Most writers won’t be featured on ABC World News, or on the cover of the New York Times Arts & Leisure section, or in Time Magazine. It’s just not realistic. So then, what realities will I realize as a writer? What are the possibilities if I’m not aggressive like Relentless is? What is the truth if I don’t land a 14 book/six-figure debut deal like Relentless has? What are my realities if I don’t live in New York where millions of people mill thru the streets, or if I don’t have the connections, the heart, the gumption like Relentless has? Am I just doomed after so many years in school and my greatest desire being a best-selling author?

Those real questions are about to be answered by real answers. Hold onto your hats…

If you are a writer you had better learn to master your craft. But not only that; you had better learn to be innovative and to network with others. Furthermore, you had better come out of that introverted shell that writers are so accustomed to, and you better interact with your audience on real tangible levels, because this is so much the virtual world where real people (YOUR READERS) are savvy enough to look for and want what’s real. You think you need only write the most polarizing commentaries to get attention? Think again. You think blogging until your fingers fall off is going to win you global acclaim? Think again. You think attaching yourself to celebrities is going to earn you equal billing? Think again!!!

This is your wake up call!

And the truth is you’re not ready to stand in a foot of snow in a NYC blizzard to sell books. The truth is you’re not willing to stand in the 101° heat, soaking-wet to sell books in New Orleans. And I would imagine that 99% of you would never consider boarding prison buses to deal with, negotiate with and encourage women who are heading up to prisons to see their brothers, uncles and husbands. And even if you’re willing to do all of that, you still now need to bear the burden of an industry that has nearly gone belly up but for the advent of electronic publishing. Walmart has pushed the books to the back of the store across the county. Small book stores have folded and diversified to the point that they’re no longer a “book store” but a variety store. Electronic publishing is to the book industry what Napster and file-sharing is to the music industry. Just call it the death-knell. Most every publisher is lying to you about numbers, and like the existing book store shelf space, best-seller list positioning is purchased. And so in these challenging times you had better situate a “side hustle. “Furthermore, your side hustle had better be close to, if not a major part of the brand that you have begun in your writing career.
You see, if your side hustle is somehow attached to your book writing then you will sell books by default. Because of course you have ordered books from your publisher right? And you always have books in your bag, on your person or in your car trunk, right? Because, after all, we are not just writers but we are also marketeers correct? We are not only promoters but we are actually writing “what we know” and sharing experiences that might be of interest to others. Essentially we (more than everything else) are RESOURCEFUL, aren’t we? Did you just think you would write a book and that it would somehow fly into the hands of those who might be interested? The most successful authors are those who have careers. Rush Limbaugh, Bill O’Reilly, George Stephanopoulos, Barack Obama, Bill Clinton and a slush pile of sports legends are all best-selling authors by default. They have earned their audiences in whatever capacity, and their popularity has sold their message. Their message happens to be in a book. Sidenote, some folks share their message on CD or in newspapers or over the airwaves, on t-shirts, even. But, perhaps you are an author who shares their message through the vehicle known as the perfect bound book.

Well, if you look at these successful models then you understand that their foremost initiative is in their career while YOUR foremost mission or desire might be writing books. Did you ever consider flipping the script? Did you ever consider that whatever it is you master, (that very thing that you share in your books), just might be where your focus SHOULD be? And if your focus is on mastering your craft then quite frankly you will be a best seller in some way, shape or form. Even if you’re a best selling author on your residential street, that is an accomplishment. But I encourage you to make certain you have identified your purpose in life and books will sell by default.
Over a year ago I began East Atlanta Multimedia Inc., an institution that embodies all of my skillsets, including graphic design and book writing and book publishing and film and video production and audio production and brand building, event production and websites and on and on. Thank God I have mastered these various multimedia skills, because if I was to keep a roof over my head and clothes on my back and food in my mouth based on the mega debut book deal, the one that made history six or seven or eight years ago… If I was to count on my popularity in news features and radio features and TV features and the fame surrounding an author of dozens of books… if I was to rely solely on fans and awards and networking and hearsay and all of the hype that goes with being “and established author”… if I was to rely on all of that and didn’t have so many other skills to rely on, folks I might as well put a gun to my head. This world is ever-changing and no one/nowhere could be prepared for the very next thing to happen in life. You can try and forecast it, but that very next thing could very well impact the industry. That very next thing could impact your life, such as a divorce or a death, a car accident or some other life-changing circumstance. There’s an old song that says “you not you’ve got to know when to hold and know when to fold.
But my song is different: is goes: “you’ve got to be prepared for ‘come what may.’ And all day, that calls for a side hustle, a “Plan B” or even (in some cases) an “Exit Strategy.”

So master and incorporate your skill sets folks, weigh your options and get it together so that your revenue stream supports your passion. Your passion is tied to your purpose and your purpose is tied to your perseverance. Your passion, your purpose and your perseverance will carry you through any (or most) of life’s perils. i’m done here #Relentless

I Know You Very Well…

Screen Shot 2013-12-30 at 7.43.14 PMI know you very well, even though we’ve never met. Your voice is my melody, even though its merely digital. I feel your heartbeat against my face, its the tempo of my fantasies. No playing, I’d rather keep you as my living, breathing dream come true than screw it all up in real-life. Just felt like going there today, glad you are my song #relentless

New Video Production from Relentless – Starbucks Performances/MusicPoetry/Comedy

Social Networking-Relentless networking

For a very long time I have been delivering information, entertainment and resources. Much of what I speak to is (by default) the world in which I live. What I share, for the most part, include values that I know have helped people in some way, shape or form. I have read your

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commentaries about my books and how they have enriched your lives. I have read your comments to my updates, how they have entertained or have broadened your awareness. For a long time I have been giving things away to my audience.
In fact, you all are so very important to me and it’s important that I take care of you and our relationship on a daily basis. The world is ever-changing, and there are ever-changing resources, technologies and developments that affect us on every level.

My background and my experiences are rooted in entertainment, real estate, business management, and most every level of our culture from the prisons to the penthouses.

To list the wealth of my experiences and engagements would be a book in and of itself. But I gather from your comments that my words have value and meaning and that they bring, (if not spice to your life), help you to live a richer and more rewarding living experience. I also believe that when you engage with me that you know my purpose is not promotion promotion promotion. The difference between me and someone who just constantly posts advertisements (in an atmosphere that is built to socialize) are worlds apart. Note: I also wouldn’t be bringing a boisterous boombox to your local bookstore or library (just sayin). And so I continue with my thorough engagement on a daily, weekly, and yearly basis. I bring the video on YouTube, the audio on SoundCloud and Spreaker, the imaging on Pinterest and Instagram and of course the written content on Facebook andmy websites. I include very little superficial content in my posts, but it does tend to emerge from time-to-time. Afterall, we is one, which means (as well as you) I am also pop-culture. From time to time I have my outbursts which can include vulgarity, promiscuity, and all things pop culture. But to judge me from one post would be a mistake on your part/your loss. #passingjudgement

What & who I am (in my ‘entertainment mode’) is  it is nothing more nothing less than what you would see in a Quentin Tarantino flick or on your nightly news. I might be more “accessible” to you and so what I say/post might mean more (or less) because of our connectivity. But its the same me. I sill believe I am tame and (for the most part) inspirational.

Sure, I know that many of these characteristics are segmented, where the ministers preach, the comedians tell jokes and the information specialists disseminate information. I get all that, but isn’t that the comfortable, one-dimensional :box” that you’re use to? And isn’t the phone book nearly extinct? And aren’t vinyl records, and the sears catalogue and rotary phones all dinosaur concepts? In other words, DON’T THINGS CHANGE??? AREN’T YOU FAMILIAR THAT THERE ARE NEW RULES???

Like the rapper says “I’m different.” You cannot box me or package me into any particular setting, those “frames” that you and I are so used to seeing every day. At least during these times I will continue to be me, I will continue to grow my audience and continue to deliver and develop  the RELENTLESS way. My hopes are that you appreciate what I bring forth and I welcome your comments, your emails etc. It is all love from the top down, from East to West coast. #WORLDWIDE #Relentless


So what is it about LinkedIn?
When I first began my social networking Journey, AOL was where we lived. This was the latest connecting force next to group teleconference calls. And lest we forget how communicating once upon a time meant banging drums or pigeons and of course there were postmen and what we came to know as “snail mail.”

MySpace, Facebook, YouTube, Twitter, Instagram, Google Plus, Pintrest, Foursquare… And LinkedIn. a social media cocktail that is necessary when selling a global message, product or service. Now maybe not in that order, but we have seen and heard it all. At the end of the day, social media glues together the relationships that we have already created off-line or even those online relationships that we hope to mature. In some cases, it is the be-all-to-end-all in a business, to have your social media networking on point, to connect all the dots. For instance, when you are an actor or an actress you must be set up with IMBb, which is now somewhat the social network and database of Hollywood. SoundCloud on the other hand is your social network of audio clips and interviews and audio productions. Of course Blog Talk Radio also endeavors to be a leading social network of sounds and Internet interviews. Of course you know I am a Spreaker account holder. So then, back to LinkedIn, which came along as one of those platforms where you endorsed folks that you have already done business with. In other words, you are “vouching” for another person and their credibility. And LinkedIn was so much different than all the other social networks since it focused on what we’d like to believe are “credible business connections.” Of course, there are already large brands and small brands that fit right into the LinkedIn prophecy. Just as there are others among us who (rightfully so) deserve a spot on the big off-line playing field. But who is to decide whether someone “deserves” to be on that playing field or not? Who enforces the law of decision and how decision is made and who qualifies in the decision process? How do you substantiate a person who you don’t know and who you have not done business with? Do you go off of what you think you know or what you read in the press or what you heard from someone else? Do you assess all of the above when making a decision to endorse someone? Or have you been so brainwashed by all the other social network processes where you merely put in your “username” and create a “password” and create a “profile” and “upload” photos and finally “find friends?” I see a lot of that usual LinkedIn. Sure, when it comes to doing business this is one of the most credible platforms since this is where business folk have migrated over the past few years. The people that were afraid of MySpace and who side-stepped Facebook use LinkedIn as their excuse to “get involved” or to “network” (as they should). And of course, Linkedin has desperately changed with the times and has stayed above the curve as it relates to serving the same audience. No way in hell that they want to be seen or perceived as another MySpace. But day after day after day I am seeing folks who I know are not credible. I KNOW they faked their way thru life and have set up their “profile” so that they might now “compete” on the global stage. Well, credible & substantial are subjective terms these days, so I’ll inject that at least, and say they’re not credible to me. Not yet, anyway. If we’re talking brick & mortar, the threshold of “credibility” has been set up by local townships and city ordinances who have installed the almighty “business license” that can’t always be enforced, and is more likely your endearment to the “town cause,” more than any government administered “Commandment.” “But,” you say, “Relentless my town IS our local government.” And I’ll answer that by saying, “enforcing a business license may work for shop owners, plumbers, restaurants and anyone who must serve that impulsive buyer who cruises the street, telephone book or the hallway of an office building. However, there is no way to enforce this for the “virtual world” of the Internet, and all the business that the Internet embraces. You can have a bank account anywhere, an address anywhere and a phone number anywhere. So then where’s the beef? Who do you run tell when a foul business practice has transpired online? The answer goes back to credibility and track records and endorsements; all of that adding up to the “substance” of business or initiative. Connecting the online with the offline is where the “win” emerges. But then, we’ve become so “slick” these days and some of us have worked our way around those hurdles. It still comes down to you, the conscious consumer, and the bigger question: “Just how savvy are you? How sharp are you to see through the smoke & mirrors of life…online and off?
And while there are people that I don’t feel are credible, you (the one with less experienced eyes) might feel differently. That same person just might be credible to you. As well as there may be people who are indeed credible to me, but who (on the other hand) are not credible to you. There are so many variations to what does and doesn’t substantiate credibility. OMG how I want every body and every thing and every living organism to be credible and substantial and embedded and vetted and gifted and highly skilled and majorly connected-BIG INHALE HERE- but that is just not the case. And then there are the half steppers! You may have done business with someone, and they may have run into hard times in their own life. And hard times isn’t merely financial; hard times may just mean that “mental vacation” that someone took while doing business with you. So, in theory that person you did business with seemed to be okay at some point in their lives. However, their “vacation” was the screw in the relationship that you began. And maybe you can’t even talk to that person anymore because of how they screwed you over. And that may even be subjective because you don’t have all the facts, you were not in their shoes, and there is just your raw unfounded, one-perspective decision not to do business with them any longer. Not to mention, you yourself may have been the one with the screw loose! But does your getting screwed mean they are not credible? And speaking of getting screwed, are we endorsing people that we once fucked? Or we once kissed? Is that the LinkedIn “threshold” that quantifies and qualifies someone and their skill set and their abilities and their capability of completing a job? No, I’m not talking about THAT kind of job. I’m talking about supply and demand. I’m talking about service. I’m talking about, oh never mind because all of that can still relate to sex! And I feel myself getting so deep with this, and I am so sorry if you feel that this conversation is about you. But it is not. This conversation is about us growing and maturing and receiving what is in our path to receive. Just because you embrace women and upload photos of women and document that journey into exposing their breasts for the world to see for years, does not make you any kind of social media expert; at least, not in my book. Especially that you are not globally branded for this #Hefner What you are, in fact, might be an expert voyeur or an expert fan of attractive women. But, what am I endorsing you for? Why should I see you as credible? How are you substantial and where is your skill set? Have you gone as far as to create a corporation? Do you even have a business license in the local town or county where you reside? Or is everything about you virtual, including the connections that you’ve made, the people that you know and your journey in cyberspace?

Now please don’t take this the wrong way because I too had to create something out of nothing. I too have had twisted business relations (not many), but they were once upon a time foul balls. And of course, that was many years ago in my teens in my 20s and even in my 30s. Look me up, and you’ll see that I’ve committed crimes. But then does that make me less credible. Was John Gotti less credible as mob boss? Was Clinton less credible but for his White House endevours? #Lewinsky

Much of what we see today, be it the music or the screenplays or the columns in physical magazines or the things we see on TV or even the books we write… Much of that comes from nothing. These were once ideas that eventually gained momentum to (in someway) seem substantial. When it comes down to it, a police officer can even lack credibility, even though he has the shield the uniform and the pistol. So maybe you just need to question your OWN credibility and how that is or isn’t measured; how that is or isn’t substantial. Aks y’self, where yo’ credibility? (Yes, that was ebonics) Where are you, Substance? I am looking for you and your pals, and I am trying to shake hands and do business with you on a consistent basis. I’m trying to get past the Almighty hook up… yes, you know the one. And we have seen “the hook up” our entire lives, beginning with the credit reporting agencies and how to get AAA credit, onto nepotism as well as insider information (or insider trading). Who among us were clear and connected enough to have our friends who own businesses to endorse our credit thereby increasing our credit rating? Who among us had that business that enabled us to get a higher Dun & Bradstreet rating? And don’t act like many of you were not grandfathered into the D&B process… what a messy family D&B is. But its not just them; ANY of the almighty hook ups. Hey, if you got over, good for you. There are some in cyberspace who were once hucksters and who are still hucksters, only now on a greater level. And once again, I am not professing to be the almighty perfect business person where every business deal went right in fact, some deals went left and others went belly up. There are situations where I did the absolute best I could, and we could not pull out of a mutual resolution. Thank God, I have not been a court room regular. No lawsuits. None pending.
Meanwhile, I’m not here to blow whistles; just to make a point. I’m tired of the smoke & mirrors in life. It may have benefitted me in some ways in my growth, and for that I’m appreciative (and in ways DEAD WRONG for this essay!). But this new perspective I have on Linkedin shows me that things are still very shady. And since I’m tightening my close relationships, I’m only encouraging you to tighten yours. Many of us have been crying “foul” about the next person’s hook up for a long time. It is either just not right or they are just so lucky. But just not right and oh so lucky has turned into substance that they somehow nowadays live with and resource with and grow with and have since become a giant with. Drug deals have created rap billionaires. Illegal :”moonshining” has also created billion-dollar royalty. And didn’t royalty feed on Peasants, as did the Settlers preying on Indians? WE’RE ALL RESIDUALS OF SHADY!

Many sage advisors I speak with agree with me that “if its for you, its for you.” And “You’re gonna get exactly what you have coming in this life.” Something like “You reap what you sow,” but more along the lines of “what you attract into your life (and your business) is about what you plan for, what you pray on and prepare for.” Hmm… Plan, Prepare, Pray. Sounds like a great book title for a future Relentless theme!

How Is Your State of Readiness?

How Is Your State of Readiness?

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Yesterday I witnessed one of my best friends landing his biggest (and most relevant) position to date. No, he wasn’t running for President, nor was he taking the bar to become a lawyer… nothing as significant as that. What he did “win” was positioning beside (and with) 2 of the biggest rappers of our day; I’m talking rappers that have consistently been on the TOP 10 list for the past 5 to 7 years. Yet, as much as we may have wanted to celebrate, this was the norm in his life just as it is in mine. What I mean is, this happens to us all the time, whether its my book deals, film deals or strategic alliances, or his alignment with some of our generations most important artists. This is our “zone.” We make deals. We substantiate progress with those we meet. And we correspond between one another in many ways and means. That’s why its the norm for us. We’ve also been raised by “entrepreneurs” who have achieved greatness in some way and those references have (so to speak) “rubbed off” on us. Not that it was in our genetics, but that we embraced and appreciated who our leadership was, what they taught us by their actions and accomplishments, as well as what we observed. That was enough to build strong references of success/however measured. But my buddy also assumed this new positioning with a state of readiness. Readiness means so much. It can be circumstance or chance, or pot luck. But even in that light, the success would not be realized without a “state of readiness.” Readiness means so much more than brushing your teeth before the big interview, or showering up before a date. Readiness means that you are experienced and educated and savvy about the tasks for which you are needed. How many of us are in a “state of readiness” where we are absolute in our experience and absolute in our preparation and absolute in our level of awareness and our savvy and our level of discipline??? Was the rapper 2 Chains “ready” when he recently fell victim to a highly publicized (on & off Youtube) armed robbery? Was Lauryn Hill ready when it came time for the taxes to be addressed? (NOT when the shit hit the fan, but at a time that prison could’ve been prevented?) Was your best friend “ready” when they recently received that pink slip? Can any of us be “ready” for a car accident in our path?

And on the other hand how many of us are just eager to assume the position, knowing we are not ready: we are not prepared, we are not absolute in our level of awareness and abilities in handling the task before us? In fact, I gamble that there’s a large number of people who are desperate, unprepared and over anxious to step up to the plate unprepared. Why??? Because we take shortcuts… or, we confuse risk-taking with being ill-prepared… or because its so comfortable to take the “easy” road. There are a series of reasons we take on things we can’t handle, or take directions we’re not “supposed” to take. But we already know how that story ends, where the work you’ve done is unacceptable, and that means your services are no longer required! YOU’RE FIRED! And now you might’ve even developed a bad name for yourself. So again I ask you how is your state of readiness?
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Readiness is one of the gifts that I received on Parris Island in Marine Corps Boot Camp training. No, this was not the most desirable circumstance in which to learn “discipline” (physical punishment/mental torment) but in fact it is the best circumstance to unlearn those trends that we were brought up with. Unlearning usually means “culture shock” or even a “significant emotional event” in our lives that forces us to get rid of the old and accept the new. When the drill instructors yell in your face they are creating that shock that is meant to shake you from your comfortable zone; the zone had has you accepting things as they are, as they’ve always been, and how you expect they will always be. Lol at how the Marine Corp had a steel-toed boot to put up my ass to show my different! But in fact, life is ever changing and requires us to be in a new state of readiness almost every day. Many of us want things to stay the way they are because our minds and bodies do not want to accept change. Farmers did not want to accept change and they lost their farms. Entire industries did not want to accept change and so they lost their livelihoods. Vinyl records, cassette tapes, the Sears catalog, Dupont, Circuit City, Blockbuster Video, Borders Books… and so many other brands have lost their livelihoods and the brands that they worked so hard for so many decades to establish. These corporations lost what they had because of their lack of readiness. So what do I mean by readiness? For you who do not own corporations, readiness means physical fitness. Readiness means nutritional fitness. Readiness means mental, emotional, and economic fitness. If you are not fit and ready in these fields they will succumb to what we know as atrophy. Something like dying limbs on a tree that is slowly but surely being cut down. Today I implore you to maintain your state of readiness. If you can’t do it all around in all of the fields that I mentioned, then compensate and build up another limb to maybe compensate for the one that lacks strength. In other words, do not make excuses or give-in, but for your lack of readiness. Naturally, you can’t build a limb that is already been severed. However you can try to compensate by staying in a state of readiness in other ways and means. We all know Steve Wonder cannot see, yet has achieved some major accomplishments in his lifetime. Has he in fact compensated for his deficit; of course he has. And then there are stories of others who have amazing achievements even though they have suffered great physical harm. My dad who lost a limb early in his life compensated by being and becoming one of the biggest entrepreneurs in our city. Those references have “rubbed off” onto me.
ARE YOU!!!???


Relentless Daily for Monday, July 1st 2013

Relentless Daily Monday-July 1st 2013
It’s Monday morning. And time for the next-greatest affirmation of my life:

The Last Kingpin by Relentless Aaron



REVIEW: Relentless Aaron has written another wicked novel that has his readers begging for more. This tale of drug kingpins, gun-toting biker chics, sheisty women, informants, and shady law enforcement officials is so INTENSE, so DEEP, it reads like a movie. There’s so much to the storyline it’s like your actually getting two or three books in one! The twists and turns in this RAW and GRITTY novel make it all the more exciting. You never know what is going to happen next. And when reading Relentless, don’t even try to guess! Let me tell you…if you thought ‘PUSH’ was hot “you ‘aint seen nothin’ yet”. Pick up ‘The Last Kingpin’ today. This one is off da hook!

Rappers ‘R In Danger by Relentless Aaron

E-Book to be available here soon.
Rappers 'R In Danger
Two young men lured by the promise of fame and limitless power learn the hard way that no empire lasts forever in the latest urban drama from RENTLESS AARON

Hit records, loads of cash, gorgeous groupies — Ringo has it all. But he wasn’t born a rap superstar. He built his hip-hop kingdom by pounding the pavement…and he doesn’t like to dwell on old ghosts from the ‘hood. Like his pal Brice, or that dark day that changed both their lives forever…

Rappers ‘R in Danger

What began as a simple heist ended in a horrible bloodbath. With the little money they’d stolen and the clothes on their backs, Brice and Ringo each escaped — never knowing the other’s fate. While Ringo was busy climbing the charts, Brice was becoming the ruthless overlord of an unstoppable crime family. Now Ringo’s got to right the wrongs from the past — before it’s too late. Because this time, there’s just too much to lose…

“The G.O.A.T. of This Industry”

My thanks to Seth Ferranti for writing this article

Seth Ferranti

Thanks Seth for a great article. Look forward to meeting you in person

From prison and selling books on street corners to signing a six-figure deal with St. Martins Press and writing books for 50 cent, Relentless Aaron has run the spectrum. From the feature articles on him in King and Black Men Magazines to the profiles on him in Time Magazine and the New York Times, Relentless Aaron has been busy and in the public eye. He self-published 11 books on his Relentless Content label before being signed by the majors and now that he’s in the big leagues Relentless is doing his thing and becoming an industry leader. He’s come a long way from doing time in the feds and is an inspiration to other prospective authors and writers doing time and hoping to make it big. His most recent release is the G-Unit/50 Cent published Derelict. But let him tell it.
Seth: How is Derelict doing?
Relentless: Seth, I learned long ago not to judge the success of a book by the numbers, because, based on the whims of the wind, or whatever seems to be “floating a particular reader’s boat,” a book can be called good, bad, or incredible. Part one of Derelict has been accepted (overall) as a damn good book, especially by my readership. However, I don’t think the public knows that this is just part one of a two-part story. Part one took you through Dix, and to the door at the time of Jamel’s release. Part two gets into the revenge he’s launching on the streets.
Seth: How did you get hooked up with 50?
Relentless: I have been managed by AB, Chris Lighty and Mona Scott (of Violator Management) for almost two years now. I am the first author to be managed by a major Hip-Hop management company. Violator manages 50, as well as Busta, Missy, DMX and LL. It is convenient to be in this circle one, because (ironically) I am a true “violator” and two, because I

can pitch any of the three dozen books I’ve written to various artists in the company, or in extension thereof. If you don’t know, Violator is also partnered with Warner Publishing and Jive Records for branding and licensing of intangible and intellectual properties. And when it comes to properties, I am a king.
50 Cent and I have seen each other, in and out of his office, more than I see my mother, father, cousins and best friends. It’s crazy how life works. My agent had already been pitching to G-Unit books, even while I was establishing my involvement with Violator. So, it’s all part of this “strategic alliance” I conducted.
Seth: What else do you have coming out?
Relentless: I’m done with Single with Benefits, a new book written after my time in prison. I’m about to shoot a movie for Extra Marital Affairs, and there are a series of other books I’m working on, including Toe Tag, a series I have going in partnership with a former Medical Examiner, Garnell Brown, from Queens. He bagged, tagged, cut open and stitched up more dead bodies that even I could imagine. So, with his internal knowledge and experience and my craft for writing, we are the next dream team.
Seth: What do you think of the Urban Fiction genre?
Relentless: Believe it or not, I coined this phrase almost 15 years ago, before it was ever printed, talked about or used in book stores. I started using the term “Urban Fiction,” and I fully intended to live up to it’s standards of developing plots and characters which portray life as we see it in and around the hood. Today, there are many variations of Urban Fiction, also called Hip-Hop Lit, Urban Lit and Street Lit. It’s all good, as long as it encourages others to read. There’s so much ignorance in our culture, and we have to beat it down in every way possible, because, ultimately, the more you know, the more resourceful you are in life to deal with life’s issues. Urban Fiction is my first love; it saved my life, and it supports my family and the world I’ve created.
Seth: What authors do you like?
Relentless: It’s no mystery that I am a huge Guy Johnson fan, author of Standing at the Scratchline and Echoes of a Distant Summer and Sam Greenlee, author of The Spook Who Sat by the Door, who also has a cameo in my book PUSH. Otherwise, outside of their writing, I like Crystal Lacey Winslow, Kashamba Williams and Kwame Teague, because they’re beautiful people. I think we sometimes forget that the book is merely the vehicle to convey a message of personality, character and experience. Having not read these authors, I have still purchased (and sold) their books because (as you asked) I like them!
Seth: What is up with the movie deal?
Relentless: The writer’s Strike! F**k! The screenwriter that’s doing Push with Bill Duke is part of the union, and Duke’s office called me weeks ago to inform me that production was at a stand-still. I pray that this ends. In the meantime, as I mentioned we’re about to go into production on Extra Marital Affairs. We shoot a teaser in a few weeks up at the house, in the Pocono’s, where I wrote the book.
Seth: What going with your blog?
Relentless: I try to keep it poppin’ with tips and advice for aspiring authors and aspiring publishers. I keep it real and try to convey relevant data at all times. With the advent of video-streaming, there will soon be a window at the top of my blog where a viewer can visit the page and watch what I’m doing. Score one for the stalkers and the haters!
Seth: How has your success taken you?
Relentless: I’m always on the grind. People who know me will tell you that. One day, when a real documentary is done about me, the comments from others are those that will detail the truth behind my being “Relentless.” Yesterday I spoke at Jesse Jackson’s “Wall Street Project.” Last year I spoke to the employees of Time Warner about the emergence of publishing and multimedia and how I personally make it click for my brand. And of course, I was floored and flattered to have been voted Author of The Year in 2007 at the world’s biggest book publishing event. It is growing fast, and I am more focused than ever at remaining the G. O. A. T. of this industry.396415_10150586294284785_1262215491_n
Seth: How did you get your first deal?
Relentless: They called me. I turned them down, cocky and confident as ever. They called me back to talk about something different, outside of what I had already written. And so, we contracted for four new releases, Extra Marital Affairs, Lady First, Single with Benefits, and a currently untitled project scheduled to be released in 2009. I piggybacked that deal with a mass-market contract for ten of my pre-published works. Hence, I signed a 14 book deal, the biggest publishing deal ever for a debut author.
Seth: Any advice for upcoming or aspiring writers?
Relentless: Master your craft and the world will come beating down your door!
Seth: Who is hot right now, beside yourself?
Relentless: I think Richard Jeanty is someone to look out for. I think he “gets it.” And that he helps to revolutionize the art and the genre. I also think Treasure Blue and Kwan are hot. Crystal Lacey is holding it down for the females of the genre.
Re-posted by Relentless/Story & Interview by Seth Farranti


Consistence Overcomes Resistance

Author, Publisher, Film Maker. Relentless

Author, Publisher, Film Maker. Relentless

For so many years, I grew up with a radio DJ repeating that quote at the end of every show. His name was Mr. Magic (or bka: Supa-Rockin Mister Magic) and his quote at the end of each show simply included “Persistence overcomes resistance.” I can imagine that most Radio Personalities leave the air with some sort of famous quotation to stimulate the minds of their listeners. However I must admit that understanding the value of that very sage advice had not set in until the later years of my life. I’m talkin about my 30s and 40s, where I came to realize that being consistent (same as persistent) is what led to so many great accomplishments. Note, that certain life decisions and coincidences may impact or impair your ability to maintain consistence. It is my theory that AVOIDING such pitfalls will allow you to experience the true “distance” of your goals & purpose. Afterall, how many of us can identify a time in our lives when we made a decision that created a major shift? (I’m not talkin at the gas-pump, either!) But that life decision was either a great one or a tragic one. Right?

For all these years I have been consistent in filming the activities of my life and the people who I connect with. For much longer than that I have been networking and connecting with “like minds,” such that the “Law of Correspondence” affirms. But for way longer than that, I have been writing both creatively and in my studies. So when you put it altogether, (when you do the math) my success is anchored by my filming consistently, my networking consistently, and my writing consistently. I can go back some 25-plus years to find footage of activities that today are either entertaining or resourceful. And by the same measure I can look back 30 years or longer to find people who I know today and network with today. This has led to a large community and network, one that supports me and with which I resource from time to time. But above all, whether I am in class or alone I have always been writing. I have adopted a practice and a routine that keeps me in love with the ink pen and the line paper. Yes it is fun to type on a keyboard and see your words appear on the screen faster (or so it seems) then in longhand. However, in making my point, I have only been consistently practicing typing since 1992. And what is 20 years of typing compared to 40+ years of longhand? For the past five or six years I have been consistent in my workout routine and in my health/eating habits. That has led to the best body that I have ever known as well as the best healthy/energetic feeling. So then, when I do my own review, I find I have been most consistent in my life with expressing myself creatively, critically or otherwise in my writing. And over the next 5 to 10 years, God willing, my physical health will catch up with the mastery that I’ve experienced in writing and connectivity and video production. Wow. To do the math in my own life is pretty damned amazing. But do the math in some other well-known master’s lives and you’d see the same results. Tiger, Michael, Mike, Leonardo, Jack, Barack, Denzel, Marshall, Benjamin, Russell, Jenner, Bannister, and so on. I mentioned first names (mostly) because I know you will easily put a face with the names, be it acting, sports or music. Regardless who, they were all CONSISTENT.

alg-music-mr-magic-jpgSo now what have you been most consistent at? If my mojo is in my writing, video production and connectivity, then where is your mojo? Where is your strength and consistence? And is that strength and consistency and Mojo something you have mastered? Is that something that is benefiting you? Perhaps something that is providing for your family or your well-being or your own sense of accomplishment? Consistency is one of those lifelong lessons that I have learned from my mentors, whether it was boxing, sales, or writing. And the more I embrace consistency, the more accomplishment I recognize. This is why and how I have written and sold so many novels, and why I have such a huge readership. This is why I have 600+ videos and millions of references on the Internet. This is why I am very connected in the world. Consistence.

So, if you take anything away from this morning’s message, please know that consistence is one of the biggest assets you can possibly have in your quest to succeed or progress. Peace. #Relentless

R.I.P. Supa-Rockin Mister Magic

RELENTLESS GOES H.A.M. on V-103 Frank & Wanda Show

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