Years ago, ABC NEWS CALLED ME “The Kanye West of Urban Fiction” and at the time, I’d hafta agree with them. I was against the grain, unorthodox, and blessed with a huge publishing deal, the biggest for any urban lit author at the time. I was cocky, deliberate, and I felt the world was mine. This was a wave I rode with pride, since I had worked long and hard to achieve all I had achieved. Sacrifices. Loss. Hard work. There was a point when I had to humble myself. My high horse had shot out from under me. The air had been sucked from my balloon. Change had fallen upon my shoulders and I honestly wasn’t ready for it. Right; me, the guy who’s always talking about prevention,, consistence and mastery. Me, the guy who the library Journal notes:
“For an incisive look at a man’s inner thoughts and feelings as he juggles multiple sexual encounters, look no further than Relentless Aaron’s (Extra Marital Affairs) new novel. In capturing the emotions of pure sexual release and introspective debates on being true to women, this author is unparalleled”.
Imagine that such success and such accolades weigh upon my shoulders, right before the life-changers hit; my wife of 14 years puts my personal belongings/clothes, etc in Hefty bags/stacked by the door. (Used our children to help her do it). At the same time, the book I produced for 50 Cent and the G-Unit brand wasn’t gettin the 50 Cent support that I initially expected. Add to that, the publicity and marketing department who were tasked with promoting the books was brand new to urban culture and had to even ask ME who, how and where to move in sharing these books with the world. In fact, they had changed publicists 2 or 3 times during and after they dropped the checks on me.
Yes, my career was (and has been) as futile and as fueled by controversy and misguidance as Kanye’s is and has been. So, to that end, ABC News was SPOT ON. However, winners never quit… And I’ve been achieving, cautious and carefully, ever since. Kanye however, has been crying the blues.
Recently, Kanye appeared on Sway’s Internet radio show and the truth spilled out. It makes for good conversation, and for me to add perspective and a voice of reason…
I can’t tell Kanye what he should or shouldn’t do; but as a life coach, I’d suggest he be focused on his own brand.
Again, Kanye is young and lacks the knowledge in order to negotiate his way around these tigers. All I can say is that readers are leaders and that so many of my comrades, entrepreneurs entertainers small-business folk can learn from this foolery and they can come up and grow and mature and win. Kanye won’t teach you that, but Relentless will. Just read up on your branding and maintain consistency and upward mobility as it relates to knowledge information. and resources in your field.
In case you missed the high-energy interview, here’s the link